As Nishant, founder of TBS, says, advertising is mere sending information about your product. But branding means making people talk about your product. He also says that

Advertising is no more art. It is science. Hence we introduced a concept of Science of Advertisement.


Marketers are always in the search of trick to enter in their consumer’s head to manipulate their decision making. This search for magical wand of marketing brought some pseudoscientific concepts like subliminal advertisement claiming to capture consumers mind.

But the time is changing, with advent of new scientific tools it is now possible to fathom the human mind to explore and exploit its functioning. And so the field of advertisement is rejuvenating with such new discoveries.

Instead of paper/magazine ad or hoarding with product bragging connotation, We believe strategic thinking which allows advertisement to be more persuasive. Different ways we use to create such strategies are written below.

THE BRAND SENSE - Advertising Agencies in Kolhapur
  • Neuro Economics

    Neuroeconomics studies human brain and decision making, the ability to process multiple alternatives and to follow a course of action.

    With advent of technology like FMRI we can peep into some one’s brain to understand which parts get activated when given some stimulus.

    Also technologies like EEG, Facial Recognition, and Galvanic Skin Response are assisting to analyze people’s responses Understanding what triggers the brain, its decision making procedure, what makes person happy and some parts of brain which are related to behavior are observed.

    In gist neuroeconomics connects neuroscience with the marketing. But when heard of such possibilities to connect neuroscience to marketing one might laugh it all. But they say laugh it all until you make it. So did we.

    Well jokes apart, currently we are having deepest of knowledge which are getting implemented through different strategies.

    Neuro Economics = NeuroScience+ Social Psychology +BehavioralScience

    It is now well established that human brain takes 90% decisions from non-conscious part of brain and only 10% from the conscious brain.

    Crucial part of businessman is to know how to appeal non conscious part and consult our clients to exactly do this.

  • 5 D advertising

    We have been using only two senses for marketing till now. Those were ears and eyes. But to create a strong memory of your brand one must use all the senses to get a good memory recall value.

    We call it 5D branding which could be done as:

    • Olfactory/ Nose- You can keep some kind of fragrance in your office to create peculiar aromatic ambience
    • Tactile/Touch- Moving fingers over a textured portion or carved logo on your visiting card builds strong memory of your brand in client’s brain cells.
    • Visual/Eye – A crisp refreesentation of your product or brand name can create a good memory recall.
    • Taste/Tongue- You can keep different flavored chocolates or mouth fresheners which have very unique taste.
    • Auditory/Ear- Especially composed signature tube can be used along with your brand. Or if you are having videos made of your products for advertisement then you can have a unique tone added to it which will keep ringing in consumer’s mind.
  • Persuasive Psychology

    A word ‘Persuasive’ is derived from verb ‘Persuade’ which means ‘to influence or convince someone to do something’.

    Persuasion is objective of any advertisement strategy. Scientific study of this objective is done in the field of persuasive psychology.

    Persuasive Psychology deals with how you can provoke someone to believe on what you are saying. We try to change person’s attitude, beliefs, behavior.

    Robert Cialdini is considered as Godfather of this filed. He has stated five principles to influence someone’s decision making process.

    Well jokes apart, currently we are having deepest of knowledge which are getting implemented through different strategies.

    • Reciprocation
    • Liking
    • Social Proof
    • Authority
    • Scarcity

    Using these principles we create strategy which will attract a person and convert him into our loyal customer.

  • Behavioral Economics

    Behavioral economics studies the effects of psychological, cognitive, emotional, cultural and social factors on the economic decisions of individuals.

    Traditional economics is based on rational behavior. They believed that people act in order to get profit maximization. But it is not true.

    Let us see how.

    One random guy comes and asks will you have 50 ₹ now or ₹ 100 after 1 month.

    People will choose 50 ₹ now because who knows whether he will meet you again or not. If we believe traditional economist we must have intended to choose 100 ₹ after a month because we are profit maximizers. Such is not the case, we are irrational. We are as humans by default programmed with lots of cognitive biases which adds the shade of non linearity to our behavior. This led to the research in the field of Behavioral economics worldwide.

    With so much of research there have been 2 Nobel prize winners in this sector, Daniel Kahneman (2002) and Richard Thaller (2017).

    To find behavioral cue’s of your customers is so much of importance and we do exactly that.